{
  "headlines": [
    {
      "id": "h1",
      "label": "Defensive",
      "description": "Pre-mortem framing — what the buyer's QoE will find. (Current default.)",
      "kicker": "QoE Precheck · Before the QoE",
      "title": "See what a buyer's diligence will find — before they find it.",
      "sub": "And the EBITDA your seller didn't realize they had. Run a QoE Precheck in 60 seconds, on every prospect."
    },
    {
      "id": "h2",
      "label": "Broker-explicit",
      "description": "Names the audience directly. Removes ambiguity about who it's for.",
      "kicker": "QoE Precheck · For sell-side M&A advisors",
      "title": "Built for sell-side advisors. Run on every deal.",
      "sub": "Triage prospects, find hidden EBITDA, defend the price at LOI. The 60-second readiness check used by lower-middle-market M&A brokers."
    },
    {
      "id": "h3",
      "label": "Maximize EBITDA",
      "description": "Positive frame. Leads with value creation, not defense.",
      "kicker": "QoE Precheck · Lift the EBITDA, defend the multiple",
      "title": "Maximize your seller&apos;s defensible EBITDA &mdash; <em>in 60 seconds</em>.",
      "sub": "Surface every legitimate add-back. Justify a higher multiple. Brokers find +15% to +25% in EBITDA they can defend at LOI."
    },
    {
      "id": "h4",
      "label": "Speed-led",
      "description": "Anchors on the 60-second promise. Best for visual variants where the speed feels real.",
      "kicker": "QoE Precheck · 60 seconds, every deal",
      "title": "QoE-grade readiness in <em>60 seconds</em>. On every deal.",
      "sub": "From a QuickBooks export to a defensible EBITDA bridge in one minute. No upload. No QoE firm. No friction."
    },
    {
      "id": "h5",
      "label": "Outcome triple",
      "description": "Three-verb structure. Names the broker's actual goals.",
      "kicker": "QoE Precheck · For M&A advisors",
      "title": "Win the mandate. Defend the price. Close the deal.",
      "sub": "The 60-second readiness check that wins pitches, surfaces hidden EBITDA, and pre-empts the buyer&apos;s QoE at LOI."
    },
    {
      "id": "h6",
      "label": "Number-led",
      "description": "Concrete dollar figure as the hook. Best when paired with the case-study aesthetic.",
      "kicker": "QoE Precheck · Find what&apos;s hiding",
      "title": "Find $300k of hidden EBITDA. <em>On every deal</em>.",
      "sub": "A typical lower-middle-market business has 15&ndash;25% of EBITDA in legitimate add-backs the seller didn&apos;t realize they had. We find them in 60 seconds."
    },
    {
      "id": "h7",
      "label": "Problem-led",
      "description": "Pain-first. Specific to the broker's economics.",
      "kicker": "QoE Precheck · Stop losing fees at LOI",
      "title": "Stop losing 5% of your fee at LOI.",
      "sub": "Every QoE finding the buyer surfaces at week 6 of exclusivity costs you basis points on success. Find them first &mdash; and disclose with confidence."
    }
  ]
}